Indian Mobiles: Changing landscape

There is an interesting post on Read Write Web about the mobile predictions for 2011. Although it depends how much we are willing to extrapolate this “trend” to India.

I don’t see the maturity of the market to choose a handset. Despite so many players in the market, it is difficult to spot trends in a spiked up heterogeneous market. Specially when buying a mobile entails some degree of peer pressure, “looks” and advertising playing a major role in the decision.

I don’t foresee a huge influx of smart phones and it’s apps although if the companies are really interested, they might step up the advertising spend. However, we all know that 3G was required for it’s supposed spectral efficiencies and not for data. Anyone who feels that 3G would revolutionize video calling and data usage is either an asshole or is a danger to society and locked up in a high security mental institution.

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