I could give a rebuttal to each and every slide posted here.
And of course, it’s not hunky dory. So despite the huge potential (because of population), why are we not seeing the explosion of opportunity in this space?
Fact is that VAS (value added service) is an unproven concept. In the Indian market, no one wants to risk out a potential investment of crores before finding out that this is a dead dodo. I don’t have authentic figures for the existing services available and in any case, no one releases them publicly as a matter of fact. It is safe to presume that VAS is a market that never took off beyond the “ring tones” market. It is unlikely that we are going to see any action in this space in the near future. Indian mobile “revolution” is seriously voice based though.
The same analogy holds true for the data services (GPRS and 3G) as well.
I have written about it extensively earlier (Do have a look at the related entries).
- XOP Networks Introduces Mobile Service Provider Value Added Services (VAS) Package (prweb.com)
- My Mobile Interview: Scope of Indian language in VAS (mahesh.com)
- Indian Mobile VAS Market To Reach Rs 55,000 Crore By 2015.Really? (trak.in)
- Reliance to launch VAS for Indian rural community (globalthoughtz.com)
- Mobile Content: Where the f*** it is? (broadbandblog.in)
- Mobile based location services (broadbandblog.in)
- Indian government considers cellphone tracking as part of National Telecom Policy (thenextweb.com)
- Limbo (chloewantstobechic.wordpress.com)
- Get to know the India tech scene in 59 quick slides (thenextweb.com)