Frankly, every new technology makes “waves” with reviewers getting hefty commisions to make sure that it gets “talked about”.
I had earlier mentioned about the hoopla behind the 3 G services. Fact is that the content service providers are seeing a massive business oppurtunity behind this. Since, the usual plain vanilla mobile services are no fun., Mobile telephone operators seem to be looking forward for those “killer applications”. Games and ring tone downloads et al are defined as such. All they need is a differential in services. Hence they are rooting for 3 GF services.
A new website called as Content Sutra begs to differ in my assessment. It mentions about Pradip Baijal’s forecast about millions of subscriberswho would be willing to upgrade to 3 G phones or services when they are introduced. If this isn’t fallacy then what else is?
Reason being is that with the introduction of new technology, the prices would be way beyond the reach of a common man- the same person who is bread and butter in terms of numbers. Then, the content delivery services. Airtel Live is a moderate success and people are bitching about the costs behind the same to access the same. I remember, long time back, AirTel had outsourced it’s “value added services” to a third party content provider with no service level gurantee. I had to call up the customer care service several times to have them resumed.
On other had, there is an interesting “analysis” of the media industry facing upto the challanges of piracy and newer modes of delivery channels. I d agree to some extent; the numbers are again “estimates” with no clear cut idea as to how they have been arrived at.
3G services would be a pass; lets hope that TRAI is not folish enough to waste the spectrum and let these people run riot and make more mess.
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