In the dog eat dog world of marketing, Media has resorted to several gimmicks.
If Mumbai disnt generate such flurry of activity as for the launch of newspapers there, I wouldnt have bothered. Times of India remains a stooge to capitalist’s interests. And so does Hindustan Times.
it now appears that Airtel tied up with Hindustan Times to distribute it’s newspapers Hindustan Times gets it’s assured subscribers and Airtel would get discounted ad rates.
All gung ho isnt it? Airtel would find it’s way in editorials soon; being hailed as the next best thing that happened to Indian Telecom phenomenon.
Watch this space.
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