The favourite quote of the paid columnists to create a buzz around a new product is to call it as ” killer application” or app for short.
These idiots surely give me gripes- at times I really wish to wring them by the neck and strngulate them for good. oh well, I hope to control my murderous impulses for sure.
Entertainment or what it is promoted to be in India, is based totally on “Bollywood”. The glamour world is bewitching for n number of people- submental morons who form the majority of the couch potatoes. There is a gradual “page3isation”, so to say, of the news channels, with debates and discussions limited to lung power- and regular ad breaks.
In this context, I strongly believe that Entertainment could drive the future roll out of Broadband to make it meaningful. Yet, with the kind of content that is being roduced, I really wonder whether it could really be helpful or lure away people from the idiot box. How and why in the first case, people would see a computer as ways and means of entertainment? It does seem to be far fetched. If I am not wrong, the service providers would initially lay thrust on set top boxes that would sit over the existing television- much like the TiVo like thingy and keep their fingers crossed to shop or record or perhaps even pay for the content. It’s a tall order indeed.
Then the cost of the home PC’s. In the name of “socialism”, HCL launched it’s sub 10,000 PC (the fine print said that taxes and levies were extra- of course) with a beaming Maran crowing about affordable access. At the heart of the PC is the notoriously unreliable VIA chipset- the price to performance ratio just doesnt add up.
If they really want to increase the reach and spread online- unshackle BSNL’s local loop; cut down the idiotic taxes and well, talk about content- in a way that could appeal to the middle class. Buying a computer is still a major investment decision- the “mind boggling” choices confuse the consumer even more.
Time for reality check.
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