As I mentioned in the earlier article- making the voice calls free is possble. What is going to drive the rural growth. In my opinion, flat service charge for the voice calls and early migration to the content services. It would make much more sense to buy a mobile that can play back different ring tones; short messaging service and the cheap handset.
Comapnies could get in the business of second hand set retail; that itself is driving huge sales for people who aspire to get a new handset. I believe that manufacturing a handset doesnt entail huge costs= it should be possible to replace the handsets at a nominal extra charge. Or one could enter in a service contract with a company for say 2 years where the company provides a handset and at the end of the contract, with a nominal charge replaces your old handset with a new one. Refurbished handsets can be easily funneled in those areas where the people are not finicky about the same.
I think that this can be done. I would request the readers to provide me any other working alternative.
In the hindsight,Over the period of time, my personal biases have creeped in the blog. I stand by all of it I have said or mentioned herewith. I did get a very angry response from an irritated reader who claimed that my political ideology “sucked”. Well, it is sure according to some “Gandhians” or “Centrists or Leftists” who abhor my rightist views. Frankly the political discussion is out of scope here. However, it is indeed possible to see the effect of backdoor manipulations and the people in power who routinely shortchange the people of this nation. The blog is aimed against those vested interests and I was clear from the outset that the blog reflects my take on the telecom developments; I dont intend to report on the moves and shakes. There are enough people funded by the industry to do so. For the same reason, I don’t have any advertisements here.
The utopia is still far off. The future communication from the companies should focus on the way mobiles change a persons life rather than showing a child or a dog or arranging the services of a cricket demi-God. Basics of advertising cannot be ignored. While the ad with the child and dog may generate “retention”; a lousy service to back it up wouldn’t really help.
I welcome comments from the readers for the same. Frankly, we are all stake holders in this nation. This platform is to air ideas from one and all- where it maybe taken note of- hopefully!
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