Is personal blogging the in thing? There are people who make money by blogging- I have no hassles to that. However, I have always felt that it is too difficult to rely on a single person’s perspective about an industry.
People who report from the sidelines as journalists, howsoever the “reputed” medium it maybe, there is always a risk that they are echoing the industry as a whole. Hence, ever since I realised this, I changed from merely reporting events to adding my own comments as to how it would affect you as ordinary consumers ( that includes me! )
Infact, this blog wouldnt have been up there if Sify Broadband weren’t there. We wanted to get together those people who suffered at the hands of the organised mafia out to loot our hard earned money.
There has been enough talk about Search Engine Optimisation; there are people who link extensively to their own write ups and those from other blogs. This results in higher rankings in the search engines. Once the popularity is ensured, the industry queues up to advertise- those banner ads appear and well, one ends being just another industry mouth piece.
Of course, there are exclusive reviews; a subtle means of advertising. One would naturally try out something that has been recommended by “reputed” people- a kind of a brand image exercise.
How far is the personal blogging relevant then? Frankly, I go by the gut feel myself. There are few blogs that I never miss- partly because they talk sense. Partly because its worth it to have their viewpoint and expand your own horizon.
However, most of the Indian bloggers in the blogopshere ramble on and on without any counter point being entertained. There are numerous examples-I dont want to elaborate.
Of course, this is my own viewpoint. I have always gone with the disclaimer- reading the contents of this blog may be injurious to your brains!
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