Airtel has branched out in new areas. Yet, how are they going to sell their product?
It could take the role of traditonal forms of advertising. Like hoardings or bill boards. Or tap in the existing pool of customers of Airtel.
Yet, the new age of media is here. In an obscure newspaper in Chandigarh (part of the Express Group) Chandigarh Newsline Airtel managed to have the newspaper sing for itself. I am not aware of the exact details; yet there is money that must have been exachanged.
Airtel isn’t offering any earth shattering service or product Yet, why should a newspaper claim the novelty of Airtel’s product. Assuming that Airtel defaults on payments or service and a concerned citizen (like me!) wants to make people aware of the same; would Express publication dare publish the same? Any answers forthcoming? I think not. They wouldn’t bite the hand that feeds them.
The media as the fourth estate has totally, well almost totally, lost it’s credibilty. That explains the fact that none of my mails to the Editors have been published, barring in Business Standard. Of course, that was a counter claim to the BSNL’s “Pentium Syndrome”.
BSNL and the Government of India remain the largest advertisers in the media as of now.