Broadband Blog

Millions. Millions of customers. BSNL’s dream has grown sour. Why do they offer themselves on the platter to get themselves trashed here time and again?

Currently, if BSNL’s statistics are to be believed, it has roughly around 2 lakh customers. Nowhere near the 10 lakh(or a million) it had promised itself. I can visualise a boardroom full of “intelligent people” with glum faces and power point presentations (if they are smart enough) trying to sugar coat their measly existence. I have no idea as to how can they even justify their existence in the jobs. They should be kicked out for non performance, missing deadlines and crappy phone services. Can anyone and I challange anyone be justifiably proud to say that your telecom company is BSNL? You would be laughed out.

Let me tell you something folks. You can retain customers with services. You need to create a buzz around a product. For example, iPod. It looks good, sounds good and Apple has made a killing on a crappy product.(Useless product because it locks down the songs in it’s own format- I should be able to distribute it free to others, copy or modify the product I have bought). Well, point is that iPod is riding on the brand value it has been able to create for itself.

Similarly, you need to know that a satisfied customer is your best salesman. This blog would “officially endorse” BSNL Broadband if and only if you give what the customers need. Not your crappy Chinese modems (restrictive trade practises) or measly download limits. And then go around the newspapers and burn up tax payer’s money to advertise “new affordable tariffs” (again a gross misrepresentation of facts).

I remember, how I had to “pull the strings” to get the Broadband off ground here. It took several trips, a couple of phone calls, some “considerations” (a euphemism for bribes), a lot of shouting and finally I was saddled with slightly faster than a dial up “broadband”. Frankly, its better than not having anything. So far, it has worked, gone kaput couple of times and mostly I manage to stay online for couple of hours. Of course, the “customer care” is “world class”. Those poor sods are worse than the “son in laws”. Still, I can’t complain much because as a matter of fact and as a customer I have no rights to make these “son in laws” accountable. That reminds me that they owe their allegiance to the “corpse worshippers”(Marxists) who have just added to our miseries all around.

Whew!