Reliance has huge investments lined up for the next 6 months. The planned wireline is being “final touches”; the prepaid service is on course and has been confirmed. I wonder as to why the marketing idiots are hell bent on committing harakiri by introducing an alien concept in a tried and tested post paid model. Still, they would need some rabbits pulled out of the hat from Anil Ambani owned Mudra to make it “appealing” to subscribers.
Broadband would have to wait till July end (tentatively) and the Mbps plans are no where around the scene. My “mole” in Reliance marketing office was at pains to explain to me about the “speeds” on dial up. Imagine. I could have puked there but held myself. He even claimed that video conferencing was possible on 256k line.Reliance isn’t getting any “talent” and they picked up the “smartest of the morons” available.
I wonder whether anyone from Reliance is reading this. If you have such employees who bull shit their potential customers, you are dead as a dodo. Specially the customers who blog.
September is the probable slated launch for Reliance’s Blue Magic or DTH service. I doubt. There hasn’t been much activity on ground as yet. Would Reliance appoint dealers to scale up? If yes, there should have been advertisements in the newspapers calling for the same. None. The existing Web World properties are now creaking. With peeling paint, broken chairs, crashing PC’s (running Windows- what else!), the only thing that is missing in web world is the smell of sweat and urine. And the web worlds lack any space for expansion to cater to the expected increased demand for Blue Magic. Anil Ambani would either have to appoint third party dealers (leading to mismanagement of the customer’s expectations) or scale up independently via company owned showrooms. This would obviously lead to duplication of costs.
DTH is a holy cow untouched by regulations and only dominant player in India is Subash Chandra’s Dish TV. There is a lot of bitching about the Digital Video Recorders (DVR’s) and their hopeless quality. However, this is a virgin market and the players are milking it for all it’s worth.
DTH needs a seperate post though.
Reliance would need all the marketing muscle it can muster to make it happen.
Finally though, Reliance is loosing it’s sheen. It may have the numbers (trumped up mostly), but this is backed by opaque clauses, absolutely nil transparency and billing glitches galore. The biggest drawback is to “outsource” the “core” billing collections to third parties who leave no stone unturned to make the experience as hell.
In my opinion, Reliance has to fight the perception of a company which doesn’t care.It is definitely a tough call; rebranding exercise or not. An ageing star brand ambassador cannot do anything about it.
(Update:This is edited version of what appeared earlier on in the morning. I was at the mercy of my electricity company and had to hurriedly “save” the post). Apologies).
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Sir,
iam Arun kumar.r, working for Tatasky dth service.I would liketo join in Reliance Blue magic.I forwarded my resume .But yte now i did not get ant replay.
Waiting for your replay
Arun
Mob09347208388
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