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Net Neutrality: Another take; Google effect

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I had written about the issue long time (here and here) back. It is important to revisit the same in the light of the new developments taking place.

Google is planning to set up a huge server farm in North Carolina. This follows a realisation that once the networks are used to download a huge amount of data, it would be impossible by the present set of ISP’s to manage their traffic. This is perhaps one of the major reasons why ISP’s in are reluctant to offer any higher speeds to it’s users.

The whole premise of “” in India (and elsewhere) is that not ALL the users would be logged in the network at the same time. This model has served the users and the ISP’s well. Most of the users are happy to surf blogs/ chat up or perhaps Skype for a good measure. The online games would be restricted to a “lucky set of few” who have the hardware to go along with it. Out of 10 lakh plus customers (if we can take the numbers on the face value), how many would be cribbing about the latency hassles? Not many. Give or take, you could find some of them bitching on the forums about the same. They are a woeful minorty and can be easily ignored.

Not unless the ISP’s get serious about augmenting their incomes from the same services they spite on. It is difficult to get the users try out something new; you could see some pilot based trials being offered and perhaps becoming a premium based service in the near future. However, imagine increased number of users signing up for the video services/ et al. Can their networks handle the increased traffic?

Here in comes styled data centre. It is owning up a huge amount of fibre that’s available and setting up the data centres so that ISP’s could route traffic through it. We would become dependent on for everything. Our identities would be “googlelised” and we would be individual entities serving a corporations interest. Owning the is a scary thought indeed.

Hence we need to decentralise the networks. However, strangely the lexicon of public ownership of the utilities is a misnomer. We dont have a say in the way we would want the services to run. We would want to have several backbones with zero latencies and make it affordable and cheaper to switch a broadband service provider. At the same time, explore real alternatives like broadband over power lines (a proof of concept that actually seems to work). Your electricity utility could offer you broadband connections; it should be easy to plug the gadgets in and surf Internet without any restrictions.

How this all shapes up is difficult to decide. I had earlier assayed my fears about the monopoly of and failure of the others to catch up with the “sinister” games of the monopoly player. It does sound alarmist in my opinion, but there are not enough players to invest in a national backbone and exploring the alternatives to digging the roadsides. is crowed about but there seems to be no proof of concept that might be able to upstage the wireline networks.

BSNL might as well be tempted to stem the flow of information. The recent ban on the blogspot domain (where are multutude of - so called Indie bloggers have their blogs scribbling down the colour of their underwears) is fresh in the memory. BSNL would then serve the ruling Government’s interest in playing the censor. So far, it has been successful in imposing their own code of morals.

Internet as we know needs to get away from the shackles of a few handful access providers and truly have an independent perspective.

(I thank the webmaster personally for keeping this website free. We did decide to have an adsense programme running but I was not keen on generating content to keep the adsense ticking or having bogus click throughs. We fiercely defend our point of view and intend to keep it this way for all practical purposes).

Robert Cringely has another take on the issue and of course, the tone and the write up is majorly “inspired” by his own insights.
 

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well we talk about net neutraility
When was the last time one tried using a non IE browser on any indian portal? i use opera extensively and am amazed at how most banks like citibank too can ever say their site is "customer friendly" when it doesnt even work with mozilla or opera!
Perhaps someone should pick on web developers too!

well we talk about net neutraility
When was the last time one tried using a non IE browser on any indian portal? i use opera extensively and am amazed at how most banks like citibank too can ever say their site is "customer friendly" when it doesnt even work with mozilla or opera!
Perhaps someone should pick on web developers too!

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  1. [...] limits and ISP’s dictating the way we access content/ services. Think about net neutrality(1, 2, 3,4 ); something that I feel needs to be debated across a wider [...]

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