VSNL Broadband has officially decided to rename their operations under the brand name of Tata Communications. How does the name change actually affect the scale of operations or the way they have been treating their customers (1, 2, 3)?
Name change or rebranding does not change anything majorly except for the fact that by infusing massive amounts of money on advertising blitz they would seek to silence the same detractors that they are fighting in the media. This means that whatever efforts had been made to highlight the mess in broadband access via cable would die a slow natural death. And this would be business as usual at Tata Communications. Another instance of money silencing the critics. Which media house worth it’s salt would not want to get centre page advertisements?
To quote (emphasis mine):
VSNL CEO and MD N Srinath spoke on this new development: “The change in the company’s name is a major step in our commitment to customers, partners and stakeholders. Tata Communications reiterates a focus on the global communications business where we are a major player(!!!), at the same time, it reflects our strong heritage and leadership position in India.”
The classic spin highlighted for your eyes only!
This is of course assinine. I have seen instances where the top heads refuse to acknowledge emails from anguinshed customers. Why talk of commitment to stakeholders, the customers, the most important group?
Update:
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The service sucks; in the present day, even government companies provide better service. The blokes are thick skinned and don't really seem to care about customers. From my experience of dealing with Tata group of companies, things have gone from bad to worse.
Wonder how these companies & their CEOs keep getting awarded & rewarded. Ratan appears to be a decent bloke but some of his CEOs definitely need a hard kick in the pants - notably the guy running Tata Communications. Am sure, Ratan Tata is totally in the dark about what is happening at ground level.
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