Shyam Somanadh has an interesting take on the value added services being offered by the various companies. Here is his write up. I liked the last para and merits an addition here:
Going forward, a smaller percentage of that 20% will probably subscribe to multiples of these services, kicking up the revenue per user even higher. And all of this is happening at near-zero or minimal cost to Vodafone. So, next time you wonder why Vodafone is going bonkers pummeling you with all the nifty ads that should be costing them a pretty penny, remember that some sucker somewhere is actually signing up for that service and giving plenty of reasons for Mr Sarin to smile about.
There are infact a lot of suckers which abound and multiply forth like mushrooms springing up at first hint of a rain.
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