Mobiles: Value added services
by Abhishek on January 5, 2008
Shyam Somanadh has an interesting take on the value added services being offered by the various companies. Here is his write up. I liked the last para and merits an addition here:
Going forward, a smaller percentage of that 20% will probably subscribe to multiples of these services, kicking up the revenue per user even higher. And all of this is happening at near-zero or minimal cost to Vodafone. So, next time you wonder why Vodafone is going bonkers pummeling you with all the nifty ads that should be costing them a pretty penny, remember that some sucker somewhere is actually signing up for that service and giving plenty of reasons for Mr Sarin to smile about.
There are infact a lot of suckers which abound and multiply forth like mushrooms springing up at first hint of a rain.
Leave your comment