Broadband Blog

Ring Side view of Indian Telecom Circus

Indian Mobiles: Why not unlimited pricing?

Tags: , , , , , , , , , , , , , ,

Verizon has introduced unlimited plans which was matched by rivals within 5 hours of it’s launch. For about $100 greenbucks, it makes no difference whether you call local or across the states.

had offered “death for distance” but somewhere along the line it has lost it’s pizazz. It ended up in cartelisation of the big telecom companies (with tacit approval not to expose their claims) because shedding prices hurt everyone in the process. You could drop the prices to zero but then how would you monetise your investments? It flies against the grain of logic (everything did).

I believe, that locked in with compelling price points could be the key to the further growth. There is indeed a huge mass of the population that has not yet been brought in the ambit and it is here that the marketing muscle has failed. There is a crying need to address such price points because thats where the next set of revenues is going to come. Slowly, but surely.

For the same reason, the initiatives need to focus on the like gaming. Even though, it is fledgling industry as compared to say a market for condoms, still it offers a juicy alternative to plain vanilla voice calls. Broadband opens up a lot of oppurtunities; just that one has to apply himself to this.

Going back to the original argument, unlimted plan pricing would ensure that the networks remain primed to the mass of people talking to each other. However, it would lead to sore congestion across the metros where the networks are already under strain. Telcos can milk a certain subsection of the high paying population to introduce something similar to this. It need not create any hoopla but set up dedicated customer points for high net worth players and offer them incentives of various plans. A guirella tactic would help them play along by word of mouth which is much more effective means of than having a prick like SRK trying to do the job for you as a mascot.

 

Click through Related Posts
Rajesh Jain has posted a series of articles on being your next PC. I would strongly encourage you to head over to the links below: 1) The Emerging : From ...
READ MORE
The next battlefield for eyeballs is not your desktop. It's your phone. The advertisements claim that phone is the nearest thing to a computer. The user experience may ...
READ MORE
I don't like to be optimistic. Like every "big" story, there are loads of failures to dampen your interest in the "revolution". For one simple reason. Even if the potential ...
READ MORE
It's been a roller coaster. I have been surfing surfing around- as if all my pent up feelings swelled up and came out all of a sudden. My interests basically ...
READ MORE
The influence of Reliance Infocomm on the Indian Telecom Scenery Reliance industries have straddled the Indian economy like a giant. Dhirubhai Ambani knew the value of political contacts. There was a ...
READ MORE
Talking about idiocies in the Indian Telecom scene There have been idiocies enough in the Indian Telecom scene. I came across an article by Sunil Jain in , which mentioned ...
READ MORE
or Direct to Home is getting better and better. Video on Demand, Interactive Television is slowly coming in the mainstream. is slowly being propelled in the mainstream because ...
READ MORE
This blog allows me some degree of freedom to share my own personal experiences. I had been to a "dhaba"( road side eatery in literal terms) here in Mohali where I ...
READ MORE
I am not happy with the current crop of handsets. They remain underpowered with awful memory storage (by default) and they suffer from lack of "intuitiveness". is being modified ...
READ MORE
I have the numbers finally. Something that I have been alleging but could never get the right numbers because it was impossible to break in through the opaque structures. Roaming ...
READ MORE
Mobiles :Your next PC?
Mobiles in : New developments
Mobiles in India: The next future?
Broadband: Unlimited Fun
The influence of Reliance Infocomm on the Indian Telecom Scenery
Talking about idiocies in the Indian Telecom scene
Indian Telecom:Combined offerings
The “Dhaba Model” of Indian Telecom
Linux on Mobiles
Mobiles in India: A rip off!

This content is published under the Attribution-Noncommercial-Share Alike 3.0 Unported license.

Related posts:

  1. Mobiles :Your next PC? Rajesh Jain has posted a series of articles on Mobiles being your next PC. I would strongly encourage you to...
  2. Mobiles in India: New developments The next battlefield for eyeballs is not your desktop. It’s your mobile phone. The advertisements claim that Mobile phone is...
  3. Mobiles in India: The next future? I don’t like to be optimistic. Like every “big” story, there are loads of failures to dampen your interest in...
  4. Broadband: Unlimited Fun It’s been a roller coaster. I have been surfing surfing around- as if all my pent up feelings swelled up...
  5. The influence of Reliance Infocomm on the Indian Telecom Scenery The influence of Reliance Infocomm on the Indian Telecom Scenery Reliance industries have straddled the Indian economy like a giant....
  6. Talking about idiocies in the Indian Telecom scene Talking about idiocies in the Indian Telecom scene There have been idiocies enough in the Indian Telecom scene. I came...
  7. Indian Telecom:Combined offerings DTH or Direct to Home is getting better and better. Video on Demand, Interactive Television is slowly coming in the...
  8. The “Dhaba Model” of Indian Telecom This blog allows me some degree of freedom to share my own personal experiences. I had been to a “dhaba”(...
  9. Linux on Mobiles I am not happy with the current crop of handsets. They remain underpowered with awful memory storage (by default) and...
  10. Mobiles in India: A rip off! I have the numbers finally. Something that I have been alleging but could never get the right numbers because it...

Tags: , , , , , , , , , , , , , ,

Post comment as twitter logo facebook logo
Sort: Newest | Oldest

i am more interested in knowing why we continue to pay such high prices for mobile devices. why can't companies come out with contract based optional packages where we get a great mobile free with a plan :P

i am more interested in knowing why we continue to pay such high prices for mobile devices. why can't companies come out with contract based optional packages where we get a great mobile free with a plan :P

© 2009 Broadband Blog. All Rights Reserved.

This blog is powered by the Wordpress platform and beach rentals.