Verizon has introduced unlimited plans which was matched by rivals within 5 hours of it’s launch. For about $100 greenbucks, it makes no difference whether you call local or across the states.
Reliance had offered “death for distance” but somewhere along the line it has lost it’s pizazz. It ended up in cartelisation of the big telecom companies (with tacit media approval not to expose their claims) because shedding prices hurt everyone in the process. You could drop the prices to zero but then how would you monetise your investments? It flies against the grain of logic (everything did).
I believe, that locked in handsets with compelling price points could be the key to the further growth. There is indeed a huge mass of the population that has not yet been brought in the ambit and it is here that the marketing muscle has failed. There is a crying need to address such price points because thats where the next set of revenues is going to come. Slowly, but surely.
For the same reason, the Broadband initiatives need to focus on the value added services like gaming. Even though, it is fledgling industry as compared to say a market for condoms, still it offers a juicy alternative to plain vanilla voice calls. Broadband opens up a lot of oppurtunities; just that one has to apply himself to this.
Going back to the original argument, unlimted plan pricing would ensure that the networks remain primed to the mass of people talking to each other. However, it would lead to sore congestion across the metros where the networks are already under strain. Telcos can milk a certain subsection of the high paying population to introduce something similar to this. It need not create any hoopla but set up dedicated customer points for high net worth players and offer them incentives of various plans. A guirella tactic would help them play along by word of mouth which is much more effective means of advertising than having a prick like SRK trying to do the job for you as a mascot.
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i am more interested in knowing why we continue to pay such high prices for mobile devices. why can't companies come out with contract based optional packages where we get a great mobile free with a plan :P
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