Once in a while most of these companies get the urge to “do something”. Having failed to live up to the expectations of it’s customers in the retail broadband business (where it still markets 128k as “broadband”), it’s executives got in a collective swooning and whipped themselves in a frenzy. Anil Ambanis of the world were impressed and gave their assent to change the name of their businesses. Reliance Globalcom is the name of their “new integrated enterprise” where they give the same shitty experience to their existing “idiots of customers” but with a fresh new name

If you look around, Tata had changed their brand to Tata Communications with perhaps the same intention. It hasn’t changed the focus of their work, their ethos and continue to dupe a whole mass of suckers who have no clue as to what broadband really is all about.  

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Tags: Anil Ambani, Broadband, Idiots, Reliance, Tata, Tata Communications