Mobile Virtual Network Operator or MVNO is a “backdoor” entry in Indian telecom. Indian laws don’t allow this at all. Yet, Virgin India “tied” up with Tata and leased out their spectrum (? perhaps) and advertised here. Tatas claim that this is just a rebranding exercise. The email from the PR department didn’t sound so.
It has been a fiasco. Tatas feel that they can roughshod over the existing laws and garner a share of suckers who feel that it’s cool to get paid for incoming calls. Bah! How naive can people get? I believe, that one has to pay something upfront to “activate this service”. In any case, this is only product differential they have in an increasingly crowded market. With the eminent launch of newer services, this segment of consumers would surely weigh in gimmicks like these to purchase.
Their offer of handsets sucks. Although, this is good news for those who swear by CDMA. Department of Telecom has referred this matter to TRAI to look in the legal aspects of having Virgin Mobile.
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The more the merrier. The government of India should not restrict MVNOs. The market forces will decide which will survive and which will collapse. A ruthless competition is what the citizens of India need.
I would trust the market forces rather than some incompetent bureaucrat.
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