Duh. This is the level to which Virgin Mobile stoops, atleast in US. I wonder whether they can pull of something like this on Indian airwaves. There was a lull in their advertising but the billboards are back and with increased intensity. They are betting big on their incoming calls being paid with branded handsets.
It only goes to prove that the new players would do anything to grab attention and vie for the new customers. I believe that the only way to add customers and retain them is via superior service levels rather than gimmicks like these or the Voadfone’s pug. It only adds choas to the confusion because there is no clear message to the customers. Many people are pissed off or even daunted to talk to the “agents” because they remain faceless and nameless. This means that most of the complaints remain unresolved. I still have to see some kind of an open interaction with the telecom companies and the customers on the websites or otherwise on an open forum where the top heads address the concerns. Once the media comes on in it, I am sure it would give them a lot of mileage. They would be much better off with ideas like these rather than have an idiot endorsing their products for a fancy fee.
By the way, most of the Indians use water for ablutions. It is much more safer and cleaner.
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