Jadoo means magic in Hindi. For all practical purposes, MTNL has pulled out the proverbial rabbit out of the hat when they launched these services recently.
The “pundits” claim that this would give MTNL a first mover advantage over the existing players. 3G auctions have been in a mess; with regulations changed over at whims and fancies of the chosen few. TRAI doesnt have any locus standi over the existing state of affairs which makes for a very disappointing scenario. Nevertheless, the age of the “fast mobile speeds” are in the offing and full fledged services would roll out from next year onwards.
If the MTNL would have applied their minds to this golden goose, they could have easily sold branded 3G handsets. They are expecting a certain percentage of people to upgrade their existing connections or use their handsets as modems to connect to the laptops. A USB dongle is expected to cost around 3.5K with no word yet on the quantum of the downloads allowed. If the boffins are going to restrict the limits to say 500 MB or 1 GB or something like that, it makes no sense and it is a self defeatist service.
I do expect a significant percentage of people to shift to the mobile Internet; partly because of the high cost of access on landline and partly because most of them do not like to stay stuck on one place for net access. The cost of the handsets is falling over; Nokia and their ilk are falling all over the place to bring better technology in your hands. This would be a big differentiator for MTNL to shore up their revenues via value added services since ring tones and call back services have been done to death. The mobile operators have to think beyond their standard fare to increase their share; improve billing and introduce mechanisms for quicker complaint resolution.
Rajesh Jain has interesting take on the “red and blue” mobile market in context to 3G services and the VAS.
I am watching MTNL’s roll out with interest. For all practical purposes, 3G remains the ONLY high point in 2008 in which otherwise has been a flat and dull year for broadband penetration.
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