It dominates the low end market. It dominates the developing countries. It’s made efforts to work towards opening up Symbian. It’s making forays in Linux and assorted phones. Yet, the largest phone maker in the world is still not able to make a serious dent in the smart phone category.
Opinion is like an asshole. Everyone has got one. In same vein, your choice of a mobile phone may be distilled by either looks or form factor or even aesthetics. You may choose practicality or some chutzpah to flaunt your handset.
What Apple did everything right, Nokia screwed it up big time. I am impressed by Apple’s hardware; yes at some point of time, I have written extensively about it too. Yet, I believe that the “promise of future” has somehow not materialized. You can side with Apple and say that everything about it “rocks”; but on the other hand, it’s wayward policy of introducing the bottom of pyramid handsets and “improving” it all the way up with new releases doesn’t cut ice with me. Apple has sold it’s hardware in the same manner in order to keep itself relevant.
Nokia, surprisingly, despite it’s huge portfolio of products has not been able to get that ‘killer phone’. For example, Apple releases only one or maybe two versions of it’s popular product. It does not try to address EVERY segment of the market. It knows it can command a premium. It has a brilliant marketing strategist behind it. It manages to stay in news even when there is NO imminent product launch. Everything about it is hotly anticipated so much so that there are legions of website devoted to “rumors”. And it has zealous fanboys dotting all around the net and mainstream publications which keeps the chattering classes busy to have this “must have” product.
On the opposite side of the spectrum, one could argue that you don’t want a walled garden approach to apps. You pay for the product and the ecosystem should come “free” for you. In effect, the software ought to be “free”. No company has the right to “lock you” down with absurd patents or “standards”.
Nokia has been bereft of this. I own a Nokia E63 but that’s about it. It’s the “low end” of the smart phone because the screen sucks. Ovi store sucks. There are no apps to speak of. It has a weird “signed” and “unsigned” policy which doesn’t allow me to load in any kind of an application I need. Yet, the Wifi is a great addition even though it has a restricted range. My mail is configured; is a boon when I am not around my laptop. In general, it works the work but then there is nothing that I exude my enthusiasm about owning this.
Ultimately, there are no easy answers to this. I feel that it would definitely take a worthwhile investment and understanding of marketing dynamics to get Nokia to sell or crack the smart phone market. I am fussy about Open Source and Linux in particular. I feel that Windows mobile is outdated junk. Web Os or Android is something that I never tried but needs a lot of spunk to give it some credibility. Nokia’s Maemo platform has to become “cheaper” because those assholes are trying to milk it for all that is worth it.
I am linking to Rashmi Bansal (author of two books now!) who writes about owning Nokia AND an Apple Phone. The difference is obvious. From a woman’s perspective, she chooses an iPhone.
Truth be told. Even I need an iPhone!
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