Recently, I decided to check out the different websites for mobile operators. Here’s my take.
Hutch: An oversized pink tongued Chinese pug awaits you here. The tarriff plans are confusing; it’s difficult to navigate the website and has minimal information on the usage patterns. Or any firm details as to your monthly outgo on various talk plans.
Airtel: Sunil Bharti’s baby. Has prominent links to various services. Including glorified “vision”. The link to various tarriff plans sits back neatly. However, it suffers from the same confusion as Hutch. Maybe, the multiplicity of the plans overwhelms and confuses the new user.
Reliance: Uses a lot of flash as the other websites making it very data intensive. For users still on dial up, this is stupidity. I couldn’t find any “low graphics” version for these three websites. Which is BIG minus. The details are neatly laid out; includinga nifty “handset introduction” feature. Uses a lot of flash here too. I have a BIG issue with this site because it doesnot render itself properly with Opera. Not web standards compliant?
Tata: I must congratulate them to make a neat web site here; some might say that it’s as staid as their telecom service. There are blinking links to their advertisement campaigns; obviously a flawed design concept. However, Tata’s score over others here. They have minimal talk plans and each plan is listed in detail. Easiest to follow and would load up quickly even on a BSNL dial up! The handset’s have link to a Java Script which lists the main features of the handsets.
Here Hutch majorly fails to mention the bundled offer of Motorola C115. Admittedly, it’s got weird looks but it’s been designed for functionality than pizzazz. In any case, it’s easier to get the phone’s software flashed to accept any other sim card. By default, it keeps the users locked in to Hutch network for 8 months.(As the local dealer claimed here in my home town).I have no means of confirming or refuting this as it wasn’t mentioned in their site.
Reliance, despite the huge flashy thingy, fails to mention the most important technical features of the handsets. Namely, the talk time and standby time for the battery. If this is deliberate overlook, it’s in excusable. I randomly checked three different handsets and all 3 failed to mention these parameters.
Airtel, Hutch and Reliance fail to mention clearly about their talk plans. This despite TRAI’s order (the toothless regulator), which made it mandatory to introduce software selection so that people could use the same to select the plan of their choice. Evidently, the websites don’t get updated regularly. Airtel introduced lifetime warranty calling card of Rs 999. This wasn’t mentioned on their website when the last time I checked (25th Dec.). Ditto for Hutch. SHAME!
It’s a clear reflection of the ineptitude. Perhaps they could hire better web masters too. Or update it frequently too.
Curiously, data plans for GPRS in Hutch was mentioned for “corporates”. Well, no home users? Or would a prospective customer be put off with the mention on their website? They should surely look in this aspect.
Finally, only Reliance links prominently to their email. Airtel has a web form that needs to be filled up. I couldn’t find anything for Tata’s or Hutch. Well, you can draw your own coclusions.