Sounds to good to be true?

I have a feeling that if a company could offer free broadband access to spur on the sales for it’s voice calls, it would go against the conventional line of thinking. For long, I have always felt that since the voice calls are on the declining trend (as per the telecom companies claims), broadband would be a lifeline in form a value added service.

However, despite all the hoopla of IPTV, Online Gaming and unlimited broadband (at a piflling 256k- a page loads slower than I pee) hasn’t taken off in this year. 2007 may still be full of false starts and promises.

Yet some companies in UK are promising “free broadband” with some talk plans. How good is it? A recent story in BBC underlines this point. It says that users of “free broadband” are less than happy. The primary reason seems to be more people signing up than the exchanges can support.

A “quote” from the story:

However, it’s disappointing to see that the majority of providers are failing to accompany the growth in customers numbers by sufficient growth in customer service operations, and the required investment in their technology, to ensure that they are looking after customer needs in an acceptable manner.

Interestingly, despite the fact that British Telecom has been opened up for the last mile access to the private players, it has actually increased BT’s revenues. Apart from earning revenue from the private players, it can market it’s own plans aggressively. It takes hard work but then the boffins in India expect you to pay and not get the service in return. British Telecom is the “baap” of BSNL- the illgotten progeny that refuses to part away it’s “bastardious” ways of dealing with it’s customers.

Free Broadband may remain a pipe dream. Well until the time the critical mass can support the offer. Computers are still pricey for most and would remain out of reach for majority. And so would the digital divide grow and grow till it is unmanageable.