Daily Archives: 04th Nov 2007

Some changes

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Thanks to Sushubh for this effort. The theme has undergone a revision and this blog has been updated to latest Word Press 2.3. You would notice a slight change in the way the archives are listed.

Of course, my commitment to keep this blog ad free remains. We would not ever allow any kind of an advertising on this blog in order to give you an unbiased coverage of the events in the telecom industry. This pertains to you as the customer. Unfortunately, the blog is under heavy spam attack and affected by the deluge of idiots posting in their resumes at will. Hence the comment moderation would remain in place till a better alternative presents itself.

Cheers and happy festive season to all.

Tata Communications: What’s in a name change?

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VSNL Broadband has officially decided to rename their operations under the brand name of Tata Communications. How does the name change actually affect the scale of operations or the way they have been treating their customers (1, 2, 3)?

Name change or rebranding does not change anything majorly except for the fact that by infusing massive amounts of money on advertising blitz they would seek to silence the same detractors that they are fighting in the media. This means that whatever efforts had been made to highlight the mess in broadband access via cable would die a slow natural death. And this would be business as usual at Tata Communications. Another instance of money silencing the critics. Which media house worth it’s salt would not want to get centre page advertisements?

To quote (emphasis mine):

VSNL CEO and MD N Srinath spoke on this new development: “The change in the company’s name is a major step in our commitment to customers, partners and stakeholders. Tata Communications reiterates a focus on the global communications business where we are a major player(!!!), at the same time, it reflects our strong heritage and leadership position in India.”

The classic spin highlighted for your eyes only!

This is of course assinine. I have seen instances where the top heads refuse to acknowledge emails from anguinshed customers. Why talk of commitment to stakeholders, the customers, the most important group?

Update:
This post is now listed under Google search!