We need something like this. From this report:

If the technology proves successful, subscribers with small dishes will connect to the Internet at speeds many times faster than what is now available over residential cable or DSL services.

The Associated Press said the satellite would offer speeds of up to 1.2 gigabytes per second.

This is the kind of commitment that Government needs to put in. Manmoron and his team are clear laggards as far as implementation is concerned. Assholes.

Ever since it has introduced the new 512k unlimited plans (much to my delight), I was struck by the stupidity of the dimwits that Airtel has hired. Airtel has a fantastic infrastructure because it was not weighed in by the legacy initiatives of the older sloths, MTNL and BSNL. It introduced 8 Mbps broadband speeds with download limits that anyone would piss on. It would find some eager beavers to taste the “speeds” but it remains useless to ponder on that.

I feel that the “top up” thingy should be declared illegal because you have two plans running concurrently offering the same speeds. They should migrate the existing customers to the present price plan because it makes no sense to pay higher prices for something that doesnt cost much. No one is willing to look into this because the company and the regulator seem to share the same relationship as a client and a prostitute. As long as the right money comes in, the whore mongering goes on with everyone looking at the other way. Unfortunate.

Either way, I have been arguing that the current prices donot reflect the existing price slabs across the world. Most of the major telcos in the developing world have shifted away from the 256k plans and have focussed on higher bandwidth options. Further, the prices across the spectrum are way to expensive in terms of purchasing parity; which effectively means that there is an open loot going on.

Airtel can easily slash down the prices for access; offer unlimited plans with bundling of voice calls and along with that create demand to cater to the new customers. Airtel still advertises mobiles as a lifestyle product; it should be placed as something utilatarian instead of being aspirational. Thats the whole irony of it. Dimwits have access to bucket loads of cash to burn.

Verizon has introduced unlimited plans which was matched by rivals within 5 hours of it’s launch. For about $100 greenbucks, it makes no difference whether you call local or across the states.

Reliance had offered “death for distance” but somewhere along the line it has lost it’s pizazz. It ended up in cartelisation of the big telecom companies (with tacit media approval not to expose their claims) because shedding prices hurt everyone in the process. You could drop the prices to zero but then how would you monetise your investments? It flies against the grain of logic (everything did).

I believe, that locked in handsets with compelling price points could be the key to the further growth. There is indeed a huge mass of the population that has not yet been brought in the ambit and it is here that the marketing muscle has failed. There is a crying need to address such price points because thats where the next set of revenues is going to come. Slowly, but surely.

For the same reason, the Broadband initiatives need to focus on the value added services like gaming. Even though, it is fledgling industry as compared to say a market for condoms, still it offers a juicy alternative to plain vanilla voice calls. Broadband opens up a lot of oppurtunities; just that one has to apply himself to this.

Going back to the original argument, unlimted plan pricing would ensure that the networks remain primed to the mass of people talking to each other. However, it would lead to sore congestion across the metros where the networks are already under strain. Telcos can milk a certain subsection of the high paying population to introduce something similar to this. It need not create any hoopla but set up dedicated customer points for high net worth players and offer them incentives of various plans. A guirella tactic would help them play along by word of mouth which is much more effective means of advertising than having a prick like SRK trying to do the job for you as a mascot.