Daily Archives: 30th Mar 2008

Virgin India Mobile: Launches legal

Why would a company choose it’s name as “Virgin”; I have no clue. The unholy alliance between Tatas and Virgin came through and got a sanction from Department of Telecom. They are legally bound to stay together; unless Virgin decides to act funny and kick Tatas below the belt, literally.

I am opposed to the deal because it means that the telecom companies are entering the country via “brand tie ups”. What avoids AT&T or for that matter any other company buying undisclosed stock and shares and entering in the country in the name of brand building?

I have never liked the limeys and been always fearful of their intentions. This is reverse colonisation in the garb of globalisation. Instead of hailing this as the next big thing in Telecom industry, Tatas ought to be ashamed to have sold their “assets” for a fistful of pounds.

Virgin sucks. Their PR disasters are well known. They have not been able to issue a denial nor actively court the media. It wouldn’t be out of place to mention that unless they actively engage the bloggers (who are potential customers), they wouldn’t get their dues. Further, most of the Gen X generation would probably search Internet before they settle in for this service.

A company that cannot clarify it’s intentions before the launch cannot be relied on providing decent after sales service.