They made a huge splash over their advertisement.
It is lame. Truly. I did come across their blog where they have attempted to “reach out their customers”. At best, it only shows snippets of their website and their product.
Here is the guy who made this commercial. And here is the making of the commercial:
Why this interest in DTH? I have joined as a Reliance customer because I needed their unlimited calling facility. So far, selling their multimedia enabled handsets would allow them to leverage their cross media holdings to reach out to a ready pool of customers. Mercifully, I have been included in their DND list or I would have been spammed about Anil Ambani’s latest venture. I was surprised to see Reliance Web world selling and renting out movies too; in addition to their “broadband”.
DTH remains another of their pipe dreams; it would be interesting to watch them battle it out for the customer’s wallets.