I have always been advocating the use of per second pulse; for one simple reason. The present per minute is a pure rip off.

I have complained to the various heads and raised my voice on various columns; I haven’t been heard. Ironically, it took the entry of DoCoMo in alliance with Tata’s who decided to chuck the “industry trend”; in other words, didnot agree to the idea of joining the cabal.

The recent reduction in the price calls for long distance has also happened with everyone doing their bit. It isn’t to boost numbers but with the “me too” service, each operator wants to retain it’s customers without getting churned out of business with the imminent launch of mobile number portability.

It isnt any “exciting time” for the customers. It’s just that some sense has dawned on the operators to appear more consumer friendly.