Another boring launch. Airtel wants to “differentiate” itself from the other providers by having a different format of watching channels. Thats about it.

You can follow the news as it happens on the forums or their official website which on expected lines is full of coding errors. I understand that they have invested a lot in the unified billing. I see no sight of the expected IPTV launch.

Its one thing to have the “stars coming home”- who happen to be beautiful people with some talent to be able to market themselves effectively. Apart from that, I see no real merit in having “brand ambassadors” in a crowded segment with the competitors burning equal amount of money to get a pie in your living room.

Sadly, the DTH has not matured enough here in India. Cant we get premium adult channels on the existing networks? Or there is too much of “content regulation”. We are a nation of billion people, but mention the word “sex” and there is a “smell of controversy”.

TRAI needs to learn its lessons fast.