Tag Archives: data services

Tata Docomo 3G: Informal review

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I wanted to see for myself as to what the hoopla about the 3G services is all about. Over the past few months, I have shifted to Linux Mint Debian having given up Ubuntu all together. Hence, I was keen to know about how their product worked in Linux.

There are excellent guides available to enable your wireless networking on your Debian and then choosing Tata’s apn to access the Internet. I would not go in those details. I had used a 3G stick and after ensuring the proper network coverage, on a Windows machine, added it to my Debian based laptop. Although recognized, it failed to connect on to network and neither there was any way to install the company issued dialer.

However, it worked fine in Windows world; it was auto-recognized and I could work on that. What I noticed was the horrible lag and the ping times, clearly making it useless for any one for online gaming. It’s next to impossible. At the same time, the video buffering was relatively smooth although nothing to write home about.

With pathetic “download limits” and huge costs, I had to nix the plan of going in for Tata Docomo; although I must confess that they have a reasonably good customer care. My point of contact has been their on line chat and their email’s work, albeit very late. This, in my opinion, is better than the other companies who don’t give a shit about after sales.

Would you go in for an expensive hardware and huge recurring monthly expenses? 3G is NOT for the data but for more efficient spectrum utilization. The voice market dominates because these operators have no intention of improving on the value added services.

Thats where their bread and butter lies. If 3G data services were really to become “cheap”, to so called “market forces” would determine the outcome. I find it amusing when people crow about prices coming down eventually. There would never be an “unlimited plan” because shoring up the capacity on wireless networks is a huge sunk in investment which is not easy to recover.

For the time being, this is a worst case alternative to a proper wireline/wifi model. If you don’t have any other frigging option in this heartless world, go for it.

 

State of Mobile Web: Some numbers.

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Opera Mini‘s reports on the state of mobile web are likely to be a true reflection of the mobile access and hence a surrogate marker of what’s popular at the given point in time. I am reproducing the snapshot of the Internet traffic here:

http://imgur.com/PZwCF

If you look carefully, bulk of the developing and the underdeveloped countries utilize the mobile web to access social networking sites. US (and some other developed economies) are lower down the scale.

Interestingly, the data transferred per user is a pathetic 7 MB (averaged over the month perhaps?) which means that operators are still being generous with their limits. However,  this is a crude approximation. For once, we have a clear proof that mobile internet is definitely a part of their value added services kitty but is NOT the revenue driver for them. They are offering it because there is no alternative.

This also explains their aggressive stance to get the 3G spectrum; primarily to add more voice customers than to offer data services.

If you look at the snapshot of the popular phones, Nokia is still leading the pack but majority of them are NOT smartphones. These java based handsets are pathetic in terms of functionality and at best useful for “checking the status updates” on Facebook.

A surprise entry is that of “Micromax” handset; they have capitalized on aggressive marketing and low price entry point.

Unfortunately, this does not portend good for the broadband initiatives. A cursory glance at the top sites (Google leads the pack) is only indicative. Google has benefited from being the default search engine on the browser and hence the port of call for any search. I barely use my handset for GPRS (or EDGE) for web surfing because smartphones (and their form factor) is basically useless to transact anything useful. For me, the only reason to invest is for email.

Nevertheless, this report can again be questioned in terms of “growth of users”. It is not clear about how the methodology has been arrived at and what has constituted the “growth in real terms”. However, one thing is clear. Most of the web sites focused on Indian content don’t have mobile strategies to counter the growth in the user base. Pathetic.

Indeed, with majority of the young adults unable to read/write or even engage in meaningful conversations on Indian polity, this “dumbification” was expected.

Facebook, although shows some presence (in terms of mobile access), mobile broadband is still “not hot” in US of A. There could be myriad factors but then Opera’s state of web access is best a “snapshot” of the handsets and it’s deal with the OEM‘s to bundle the product.

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Value added services: VAS in a limbo

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Of course, there are people who are breathless about India‘s potential. Business Insider has written about it recently.

I could give a rebuttal to each and every slide posted here.

Digital, Mobile, and Social Media in India (April 2011) 

View more presentations from Simon Kemp

And of course, it’s not hunky dory. So despite the huge potential (because of population), why are we not seeing the explosion of opportunity in this space?

Fact is that VAS (value added service) is an unproven concept. In the Indian market, no one wants to risk out a potential investment of crores before finding out that this is a dead dodo. I don’t have authentic figures for the existing services available and in any case, no one releases them publicly as a matter of fact. It is safe to presume that VAS is a market that never took off beyond the “ring tones” market. It is unlikely that we are going to see any action in this space in the near future. Indian mobile “revolution” is seriously voice based though.

The same analogy holds true for the data services (GPRS and 3G) as well.

I have written about it extensively earlier (Do have a look at the related entries).

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