The following is the text of the email sent and an edited version appeared in Business Standard on 06/11/2009.

Dear Sir,

This refers to Shyam Ponnapa’s write up on BS dated 05/110/2009 (Managing Spectrum Efficiently).

The big question. Why do we need 3G? Why not focus on the land line business alone for broadband access? Or better still. Community Wifi?

The arguments for doing away with this are many. Community Wifi is deemed to be a security risk but then countries like Singapore have implemented this on a large scale nationwide. The mobile phones required to access 3G invariably have Wifi access too. Unless, the telecom companies are expecting surefire hits like Apple iPhones or flood of other smart phones to access the Internet, it is not happening.

We don’t have accurate numbers about the likes of Reliance and Tata who are offering their 3G access. If initial reports are to be believed, they are plagued by “line of sight” hassles, ‘network congestion’ and lackluster customer support. To top it all, it has the access limitations which means that broadband access, even on the 3G spectrum would be capped for very obvious reasons.

We have enough bandwidth in the country but as anyone would testify, we have problems in implementing the “last mile access”; having a contentious set of issues like 3G is not going to solve the persistent problem of “last mile access” because no one is interested in sinking money for a long term.

We can have a fair idea from the existing companies like Airtel or Vodafone who charge exorbitant rates under the present implementation of “mobile internet”. What is the guarantee that they would lower down the prices once they pay fancy sticker prices in 3G auction?

3G, would most likely be used for carrying more voice traffic because none of the players harbours any disillusionment about the “mobile broadband” across the length and breadth of the country.
The market for value added services is locked up within the “walled garden” of the existing players; it is unlikely that 3G access would “revolutionize” the content.

This pretty much sums up what I have always alluded here and my opposition to 3G remains.

Tags: 3G, Access Deficit Charge, Airtel, Broadband, Broadband access, Business Standard, Customer Support, Department of Telecom, DoT, DTH, EDGE, India, Internet, iPhone, Mobile, mobile phones, Mobiles, Reliance, Spectrum, Tata, Telecommunications India, Telecommunications India, TRAI, Value Added Services, Vodafone, walled garden, Wifi, Wireless

Virgin Mobile is going full throttle with it’s advertising blitz; I remember, there was some issue with it’s licence because it was a virtual network operator. Tata claims that it isn’t. The truth, as to who fathered it, is not known to anyone.

The “bastard” of this company is trying to grab attention like an unwanted company. It makes tall claims about it’s “superior network coverage” and it’s “young outlook”. Pooh. Who the f*** cares about it anyway? On what basis has it made these claims? It’s hard to discount it, nevertheless, we could take it with a pinch of salt anyway.

Their website is an overdose of flashturbation. Its a bad idea to attract the dudes who have no decent access to broadband. In anycase, it chokes on my crappy bandwidth of BSNL at home.

I have no clue about the new “execs” at the helm of the affairs but if their CEO is a rich bored millionaire who has nothing else to do excpet launching himself in hot air balloons or dance with skimpy chicks, it speaks a lot about the professional attitude of a company. It doesnt promote the seriousness with which it needs to be taken; instead I have a creepy feeling that they are just fly by night operators.

The idiots need to realise it that a strong message doesnt go by having whacky advertisements. Drop down the prices, subisdise the cost of the handsets and bleed the new players by being able to offer services based on quality. I still have to come across a subscriber of this company who has said anything positive about there efforts. I wouldnt be surprised if they give in free mobiles with a rider of a locked in period. Unless they have enough balls to do it.

Tags: Advertisement, Advertising, Broadband, BSNL, CEO, DTH, handsets, Idiots, India, Mobile, Mobiles, Opera, Tata, Telecommunications India, Virgin, Virgin India Mobile, virgin mobile, Virgin Sucks

I have been travelling over the weekend back to my native place which was untouched by the glitz and glamour of the metros. This Diwali seems to be muted; partially because of the economic recession and partly because of the widespread inflation.

I still cannot understand the “mobile story” and “fastest growth” crap. More and more people are migrating towards parallel connections instead of the trickle down effect as expected. Agreed that “lifetime incoming offers” have appealed to the segment of population who keep their mobiles only for incoming calls, the precentage is far and few inbetween. We have no break up of the demographic profile and if the trends are to be seen, much of the money and the effort is being poured in the metros where there is more of a spending power as compared to other cities.

I have three telephone connections; one for regular use, the other a landline for broadband access and the thrid for calling up other Reliance numbers. Overall, I fail to understand as to how they would account for the “churn” or the “fastest growing segment” because I have never been enamoured of using the VAS. The operators know that there bread and butter segment is the voice calls and I am sure that they would implement the VoIP solutions to cut down on their costs. Everything else is flotsam and media generated hype.

In the same vein, most of the other handset manufacturers are clearly not making any efforts to address the cost of the handsets. Barring the advertising costs, if they implement open source solutions for the newer PDA’s, it can reduce the cost of the handsets to a large extent. Google’s Android would effect this to a large extent; though, I would reserve my comments on it till the time I actually get to use it. It’s still in the nascent stage; I am sure it would mature with the next release as they learn from their mistakes.

Vodafone has not addressed the GPRS connection charges; I still have to come across a reliable operator who can ensure a seamless connectivity across the major highways. I would want to access the Internet on a long boring journey; it remains a pathetic experience to even open up the mailbox. I don’t favor the mobile net on the move partly because of my bais for broadband and partly because it’s assinine to peer in the small screen. Unless of course, one has an iPhone and Safari which makes it a pleasure to surf on the small screen. Brilliant conceptual implementation.

The elections are nearing and I am keeping my fingers crossed for some semblance of the maturity on the following government to provide a clear direction to the broadband access and policy. We can do a lot more once we have a reliable connectivity. We dont need fancy laptops for kids in rural India to demonstrate the “modern with rural” mating. Its assinine to pour in money for something which just remains a showcase and earns you f***ing brownie points for “corporate social responsibility”.

This is just a loose string of thoughts as I was travelling back down. Although, it is a fascinating experience to see the rural landscape change. We realise that there is a lot of untapped potential and there is a chance to “change”.

Tags: Advertising, android, Appeal, Broadband, Broadband access, Google, GPRS, handsets, India, Internet, iPhone, Landline, laptop, Media, Mobile, Mobiles, Open Source, Opera, Reliance, Telecommunications India, Vodafone, Vodafone sucks