We would never know the true numbers because they would be under reported. DoT would not get in the game and the right from the word go, everyone is claiming that mobile number portability is a no show. I disagree. This is one the huge game changers in the long run and once the hoopla settles down, it’s best to switch providers. I would want something like Google Voice (one number) and get rid of the crap services but I am destined to suffer at their hands.

This also means that I have the full freedom to shift over to rival networks who would provide a better seamless coverage for that occasional data access.

Business Standard has a full page story on this issue It says:

The biggest loser was Reliance Communications (both GSM and CDMA), followed by state-run Bharat Sanchar Nigam and Tata Teleservices (CDMA and GSM). Reliance lost 9,837 users, while 192 chose to join its network..

So, no one likes Reliance Telecom. Anil Ambani, here’s one for you; how not to run a damned network.

Industry experts feel MNP will not be a game-changer. Even operators are not expecting the churn due to MNP to be more than one per cent, as against the current rate of four-five per cent. This is based on their experience in the Haryana circle, where MNP was launched in December. Haryana has seen a churn of about one per cent.

Where the F these experts come out from? They are either some way side idiots or “consulting firms”; would the news paper please stand up to explain who are these experts who have been quoted?

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While the Tata-Corus deal was over Rs 36,000 crore, they could have acquired the Government of Karnataka for just Rs 2,825 crore by buying 113 MLAs. Another Rs 1,000 crore might have had to be doled out to mid-term dissidents and other contingency expenses. For such investment, the returns from bribes are fabulous. Even Warren Buffet cannot match it.

This is mere change for a major group like Tata’s. Imagine the clout that these companies have at the national level, their ability to influence major policy decisions and ride roughshod over the customer’s interests.

For example, here is a news from the past when Tatas took over VSNL in 2002 during the time when BJP was in power and it was on a disinvestment spree.

The Tatas today took charge of the Videsh Sanchar Nigam Limited (VSNL) after signing shareholders’ agreement with the Union Government for acquisition of 25 per cent stake in the telecom major for Rs. 1,439 crores.

Adjusting for inflation, it would be much more than the figures suggest but I wonder how much “speed money” was given and whether it was the right thing to do. It had acquired it’s long distance telephony which at that time was very lucrative.

The total valuation of Tata Indicom as a brand is expected to be in “billions”. This is not counting it’s lucrative tower business.

The company’s GSM services were launched after NTT DoCoMo picked up 26% in the company. The Japanese telecom major, which prides itself in its third generation (3G) offerings, spent $2.7 billion on its first investment in Tata Teleservices, valuing it at just under $11 billion.

One could argue against such fancy valuations but there is no “benchmark” for such a valuation. Rajesh Jain has interesting take on corruption (1,2,3,4,5).

It’s not that the powers that be are not aware of the prevailing situation on ground. It’s easier to keep it this way because a populace kept “busy with basic issues of life like a proper dwelling, electricity, food and infrastructure” would hardly have any time to think about issues like ‘broadband’. Ask the person on street and the familiar reaction would perhaps be,”WTF”.

Hence many times I think that our pretensions about “knowledge based economy” may all be crap and flotsam. The basic issues lie much deeper and as Atanu Dey rightly points out that the basic impediment to our progress may well be the Indian Government itself. It doesn’t matter to anyone though because as we fucking multiply to billion plus, there is always someone laughing behind our backs making a killing of millions.

To round it up, it is pure money power that allows these companies to roughshod it over us. They know that regulations cannot be enforced, the justice system inordinately slow and right to information act does not apply to private organizations (though I can argue against it). At the same time, not being transparent is the biggest asset available to them.

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Dear Ms Sangeeta,

Thanks for not “influencing” my thoughts.

I understand that you work for the company that is part of the established oligopoly. I do accept your offer to show me a “demo” which in the real world conditions has no relevance per se.

A one time “burst” of speed or “lightening” fast downloads has no meaning unless your product throws up a consistent performance in real time. I should be aware of the customer service as well as the time taken for any complaint resolution. You should back it up with a responsive team to address the billing issues that may arise during the course of usage.

I find no indication that your Photon Plus would work on my Ubuntu Desktop since I don’t use Windows platform. Even if I have to get a demo, I have no clue whether it would work or not. Your company doesn’t bother to address the Linux users and I couldn’t find any information about the drivers that might be needed to “dial” in your network.

The average user has experienced speeds ranging from 3-70 kbps which is slower than a dial up. While this may depend on “various factors”, I don’t have reason to contest this claim. Reason is that it’s easier for you to claim the “network conditions” and if any one is signing up for the contract, then he/she is at your mercy.

The pre sales is usually very strong with a huge amount of advertisements and tall claims. The after sales, usually, drops to zilch. Nada. There is a resounding and deafening silence.

Interestingly, you chose to leave a comment; you should have emailed me your concern. But then, on a public forum, your company becomes the object of ridicule.

Last but not the least. What is the meaning of “fair usage policy” for “unlimited downloads”. Where the F*** has it come from? What is the meaning of unlimited downloads? If your company is charging a customer for the same, it is at the customers discretion to use the way he/she deems fit. If you feel that your network is liable to be “abused”, why not stick on to metered net access alone?

It is the “considered” decision of almost all the ISP’s to stick on to “fair usage” policies which flies in the face of fair access. Tomorrow, you would be happy to police the Internet to snoop on the websites a customer wishes, all in the name of state security! What gives you the moral right?

The spectrum is public property and you are just adding value to it. You don’t effectively own the spectrum in the sense that till the time your licensce expires, you are most welcome to make profits resulting thereof.

You too are most welcome to your opinion, hence.

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The size of the deal is pegged at $1.5 billion (about Rs 6,700 crore), translating into a $6-billion (Rs 26,000 crore) valuation for the company that runs networks across the country and is planning to expand into GSM mobile services in the near future. Tata Teleservices is a loss-making company. Between 2005 and 2007, its cumulative losses stood at Rs 5,604 crore

This India story has been done to death many a times. There is no real addition of the 8-9 million customers per month. It is simply not possible. Most of the metros have choked and jammed. It is saturated. In order to expand into tier B and tier C cities, telcos need funds and assured returns. For all practical purposes, I dont forsee the market “hot and happening”; although the 3G services would assure monetised returns and would ride on the value added services.

It is no secret that Tatas claim their superiority of services based on some abstract benchmarks. There are people who would swear to God not to ever think of Tatas as their service provider. Frankly, TRAI has been unable to implement its own customer friendly norms; trying to get anything out of the useless idiots manning the customer service is a herculean task in itself.

Tata is a weathered story. They have lost it and the writing on the wall is as clear as the sunlight illuminating the dark dungeons of their minds. Telecom is a failed venture and they ought to accept defeat and ship out of business.

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I am opposed to the deal because it means that the telecom companies are entering the country via “brand tie ups”. What avoids AT&T or for that matter any other company buying undisclosed stock and shares and entering in the country in the name of brand building?

I have never liked the limeys and been always fearful of their intentions. This is reverse colonisation in the garb of globalisation. Instead of hailing this as the next big thing in Telecom industry, Tatas ought to be ashamed to have sold their “assets” for a fistful of pounds.

Virgin sucks. Their PR disasters are well known. They have not been able to issue a denial nor actively court the media. It wouldn’t be out of place to mention that unless they actively engage the bloggers (who are potential customers), they wouldn’t get their dues. Further, most of the Gen X generation would probably search Internet before they settle in for this service.

A company that cannot clarify it’s intentions before the launch cannot be relied on providing decent after sales service.

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I fired an email to their PR division. Their comments came in an attachment; not a good PR strategy in my opinion. They should have sent a seperate email or should have had a logo prominently displayed.

Here is the exact copy. My comments appear in italics in paranthesis.

1) Is Virgin a Mobile Virtual Network Operator independently acting in India?
Virgin Mobile services are being offered to consumers by Tata Teleservices through a brand franchise with the Virgin Group. This means that Virgin Mobile is a brand of Tata Teleservices. This brand franchise is within the permitted norms of license agreement of Tata Teleservices (Confused statements. Nevertheless, the supposed licence agreements have been invalidated by Department of Telecom in their wisdom. The email from the PR division came in before this happened).

2) Do you have a tie up with Tata Teleservices?

Virgin Mobile India is an equitable partnership (then what is the brand frachise?)between Virgin Group and Tata Teleservices. Virgin Mobile India will provide Tata Teleservices with experience and expertise in designing, marketing, and servicing Virgin Mobile branded products for the youth segment.

3) Who has designed your website?
Need inputs (Ha! They don’t know the name of their web designer!!! This has been prominently displayed on their home page. At first, I realised the futility of the question AFTER I had sent the email. However, even I was not prepared for their answer. Anyone with the right brains could have easily figured that out. Despite all the flash, it is choked of coding errors- a common refrain of most of the websites not designed to comply with web standards).

4) Why do you make service guarantees for network availability? Are you 100% sure that your network would not fail as compared to other service providers?
Virgin Mobile places huge importance on ensuring that we deliver a high quality service to customers. This philosophy pervades in everything that we do- quality of network, range of handsets, value added services on offer, customer care etc. We chose Tata Teleservices because we believe it has the best quality network in India (Who decides that?). According to published reports (where?), Tata Teleservices has the lowest dropped call rates and one of the lowest blocking rates in the industry(how?). This means that ‘Virgin Mobile’ branded customers will reliably be able to enjoy clear calls, a fast connection and low dropped-call rates(Low dropped call rates? Despite the network, customers would still experience call drops! Even though, they may be low by industry standards!!!).

5) Why did you choose to go ahead with Virgin?
Virgin brings extensive experience and expertise in targeting the youth market across 7 countries over the last 8 years. It is this experience, service innovation and ability to catch the pulse on the youth market that makes Virgin a perfect partner for our ‘youth’ brand.

All in all, it remains a perfect example of PR crap. Tata seriously needs a reality check. They have honest intentions; they need to tap the youth market. Their perception in the market is jaded and also ran; which is different from say Hutch. Most of the companies are aspiring for “youth tag” and hope that it would add “zing” to the company.

Why youth? They aspire for a better lifestyle and if a brand fits in their perceptions of being the “right one”, they would splurge on it. It remains true for the metros as well as the smaller towns and cities. However, Virgin Mobile would need massive advertising money to cause a “brand recall”, just like they have associated a dog with Hutch. For the same reason, having Shah Rukh Khan for Airtel has not worked well because he endorses many other brands. Further, Airtel’s marketing division is pits.

I feel that the PR divisions needs a better infusion of brains than the current crop of retards that presently infest them. They need to tone up their language primarily because flowery English doesnt work. Unless someone is looking at impressing some starry eyed nut.

By the way, their website designer is bcwebwise. It speaks very highly of it’s boss who is an ex journo and has ventured in web designing. It has jarring colours and as usual coding errors Not a very comforting thought to pay dollops of money to those who cant even ensure compliance to web standards.

Update: I got an email from their PR agency saying that the attachment was sent by mistake. They wanted to send a further email from their PR agency regarding the new development of licence norms. They wanted my telephone number in order to speak to me and clarify issues.

Incidentally, Virgin India came with front page advertisement on 10/03/2008 in Delhi edition of Times of India. They are paying the customers to recieve incoming calls. In my opinion, this is basically a gimmick to lure in customers initally; their call rates are almost similar as that of other operators.

I shall keep this post updated as and when newer developments happen.

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