Tag Archives: vodafone Essar

AT&T Shocker: Buying T Mobile

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This is equivalent of Vodafone India buying up Loop/Videocon + other smaller players who got in the “telecom business” because they could encash the spectrum deal. It is a basic premise, should not take long to understand.

A lot of “influential idiots” are not happy about it because it spoils their ecosystem. The big network wheelers and dealers would have deal with a giant monolith and they would not be able to get the same “rates” as they would get otherwise.

Its difficult for me to base any comment on the merits of the case since I am not an expert nor US market is the focus. But it is a bad omen for this country to have international players in the country (can anyone give me any reason as to why BSNL cannot be made proactive) and they are messing up with public property.

I agree to an extent that teledensity has improved with entry of private players. Yes, BSNL has been a failure. Its a pathetic useless company to deal with. But at least it’s publicly owned. The point here is that BSNL could have been made to sweat out, be made to work. It wasn’t done. And then, you don’t have a legislative framework to keep the consumer interests paramount. The regulators have their heads up their ass.

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Vodafone 3G India: Slick Promos

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You Tube Video of Vodafone 3G Advertisement

This is NOT an endorsement for Vodafone. I don’t like this company personally because I find them stupid. And arrogant. And zombified.

But this is not to deny their brilliant marketing tactics. I haven’t come across a better product marketing in India (as far as telecom is concerned) than Vodafone India. On their main web site, although full of “flashturbation”, but nevertheless, gets the prospective customer to wade in through the “3g effect”. Great stuff.

The above advertisement is on roll; I haven’t seen any reactions so far elsewhere but thats the way it is.

Although it has been under a lot of soup regarding alleged “financial irregularities”, still Vodafone (Essar) has managed to pull through without much controversy. There also has been a lot of news about gains in “shift of customers through Mobile Number Portability” (MNP), but I don’t have hard core data.

All the more, it remains to be seen as to how vodafone unlocks the customer’s wallets for it’s 3G. I don’t have any information about it’s plans but it unlikely to go in for any predatory pricing as of now. For all I care, on it’s post paid plans, it charges over 10p/10 kb which is ridiculous. Although I am on Tata Docomo (I find it adequate for my light needs), pre-apid is the way to go.

Lets see how this plays out in the long run. See it for yourself!

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Vodafone 3G Advertisement

Indian Telecom: End of the boom?

This is what the headlines in Business Standard say. Let me highlight the relevant portions of the report for your eyes only:

Rising competition (13 licences for each circle), falling tariffs (lowest in the world, falling further because of per-second billing), rapidly declining average revenue per user (ARPU) because the newer subscribers are the low spenders in semi-urban and rural areas, and high taxes (about 30 per cent in all) ……….have put paid to the aspirations of not only the new entrants but also incumbents……..deleted.

Forget about fancy valuations. I have always contested the claim about the “lowest tariff in the world” because it is not in consonance with the actual “gini coefficient”; which means that we pay more than we can actually spend. It is a bitter truth but then the newspapers need a lifeline of their advertising spends, so rest assured, this truth will NEVER be out.

……Nearly 15 million more users came on board in September….. It has also brought into focus the phenomenon of dual SIMs — existing subscribers are acquiring additional connections, resulting in a seeming increase in subscribers but in fact merely leading to a bill being split between two or more service providers….Deleted.

For the first time, to my knowledge, a newspaper daily has mentioned this in black and white. Let me also repeat. The operators keep the discarded number for a period of atleast 3 months before it is “terminated”. So even though, a customer has left in the middle of month, the disconnection would not be reported for another 3 months (which, I believe is an industry practise). The same customer may acquire multiple connections or dual SIMS; so it is the growth of the SIM cards and perhaps not the customers which is reported. In any case, the simple headcount may not be feasible.

Industry executives blamed much of the ills on the government and the regulator. With falling tariffs, they need to cut costs, but their hands are tied because 35-40 per cent of their costs are taxes and other regulatory expenses. They have to pay 5 per cent of their revenue even from rural areas towards the universal service obligation fund which is meant to promote rural telephony. They said there was no need for the regulator to push for pay-per-second billing by all…… Deleted.

Now this is something that industry officials would always bleat about. Let them come out openly against the said “policies”…shadow fighting the Government wouldn’t help. For one simple reason. If these morons had any iota of service towards customers, I would have sympathized with them. But, they treat their customers like dirt; more so like crap cash cows who feeds in their kitties with little change so that likes of Mittal and his ilk can reap in obscene profits. In any case, let them prove their worth with their commitment to service, their willingness to be transparent, their approachability and customer care in the true sense of the term. People need their money’s worth but alas! My countrymen are basically lazy bastards who wish to have everything on platter without fighting for it.

…….the incumbents said they remain committed and focused on growth. “We will continue to enhance our market leadership and simultaneously open new revenue streams like m-commerce, m-entertainment, digital media and many other products……Deleted.

They have no real option but to focus on Value Added Services which is “babes, bikinis and bollywood”. Unless these people want to “focus” on phone sex services which would be a “high revenue earner” for them.

Rest of the write up seems to sum up the gloom and “brave words” just to reassure the shareholders that “we are up to it”. That we would weave our small little web of deceit, of lies and pull wool over the regulators and leave no stone unturned to defraud our customers because they are basically bunch of idiots and nincompoops. No one knows how much unaccounted for wealth flows in and out of system or whether this elaborate system allows them to launder their money in more effective way. There is no accountability to the customers because they are using a PUBLIC resource and merely by adding value to it doesn’t entitle them to the ownership of it.

Sadly, this isn’t mentioned anywhere. This of course, would be mentioned at all.