You Tube Video of Vodafone 3G Advertisement

This is NOT an endorsement for Vodafone. I don’t like this company personally because I find them stupid. And arrogant. And zombified.

But this is not to deny their brilliant marketing tactics. I haven’t come across a better product marketing in India (as far as telecom is concerned) than Vodafone India. On their main web site, although full of “flashturbation”, but nevertheless, gets the prospective customer to wade in through the “3g effect”. Great stuff.

The above advertisement is on roll; I haven’t seen any reactions so far elsewhere but thats the way it is.

Although it has been under a lot of soup regarding alleged “financial irregularities”, still Vodafone (Essar) has managed to pull through without much controversy. There also has been a lot of news about gains in “shift of customers through Mobile Number Portability” (MNP), but I don’t have hard core data.

All the more, it remains to be seen as to how vodafone unlocks the customer’s wallets for it’s 3G. I don’t have any information about it’s plans but it unlikely to go in for any predatory pricing as of now. For all I care, on it’s post paid plans, it charges over 10p/10 kb which is ridiculous. Although I am on Tata Docomo (I find it adequate for my light needs), pre-apid is the way to go.

Lets see how this plays out in the long run. See it for yourself!

Related articles

• Spat Delaying Vodafone’s India Tower Assets Sale (online.wsj.com)
• UPDATE 1-Vodafone objects to Essar Telecom’s reverse listing (reuters.com)
• UPDATE 3-Vodafone wins ground in Indian jv tussle -sources (reuters.com)
• UPDATE 1-India Essar says Vodafone trying to force it out of JV (reuters.com)
• Vodafone in Spat With Indian Partner (pcworld.com)
• Vodafone-Essar Spat Intensifies (online.wsj.com)
• “Watch Live ICC World Cup Cricket Match on Vodafone Mobile At Rs.7″ and related posts (telecomtalk.info)
• Vodafone’s Indian Nightmare (online.wsj.com)
• Vodafone Ordered to Pay $554 Million Deposit to Indian Court (dailyfinance.com)
• Vodafone releases ZooZoo 3G Superman (thump.in)
• V3.co.uk readers angry at Vodafone response to network outage (v3.co.uk)

Vodafone 3G Advertisement

Tags: 3G, Advertisement, API, DTH, Google, India, Media, Mobile, Mobile Number Portability, Tata, Telecommunications India, Vodafone, vodafone Essar, Vodafone India

This news has come in from FastCompany

As it says:
The Webbox is externally just a 14cm by 25cm QWERTY keyboard that has an RCA cable dangling from its rear–this coaxial cable will connect to a domestic TV tuned to a particular channel, and lets Webbox content appear on its screen. Inside it’s pretty sophisticated, with the guts of a 3G smartphone powering it–it runs over EDGE or 2.5G networks to get its data, and leverages Opera’s Mini browser suite (which compresses web pages to much smaller file sizes remotely) to ensure that the data burden on cell phone networks is low–which is good for low-income users and struggling cell networks alike–and that the device works swiftly.

It is an interesting concept. It combines a ‘mobile telephony’ through 2.5G (or horrors of horrors through GPRS) and thence output through your television.

I have run Opera Mini on my laptop through Java Emulator; it’s brilliant access at times when I don’t have access to Wifi. This Internet TV is something similar in it’s approach although they have routed the output through a usual TV.

However, this is not the end all. Heavy Java Script sites would not work; although the demo is not clear, Opera Mini is expected to run the mobile versions alone; this is not a very pleasant experience.

What gets my goose is that India has been lumped with the bygone nations -Kenya, Ghana and others. This only reflects their “poverty of thought” and generalized assholism. I am not a fan of Vodafone at all; despite their slick advertisements, it does nothing to “serve” it’s customers and perhaps one of the worst telecom companies. Nevertheless, this is a good innovation; it remains to be see how well they are able to capitalize on this, if and when it is launched.

Oh by the way, expect some rather crude “download limits”; these buggers are going to charge you per kb. Their billing systems are pathetic and try wrangling out the details from their customer care executives. You’d be appalled.

Last but not the least. Beyond certain “platitudes” and ass licking in the media (with crumbs thrown at the journalists and news papers), I really doubt whether they would have a mass market for it. They could have easily loaded up Opera Mobile instead.

And yes, as the dingbat in the advertisement says about “technological leap”, it isn’t so. The mobile phone circuits (and the RAM) is cheap with an output for the TV and external keyboard. It’s not big deal but it’s a good idea.

Tags: 3G, Advertisement, API, EDGE, GPRS, India, Internet, Java, journalist, laptop, Media, Mobile, Opera, Opera Mini, Telecommunications India, Vodafone, Wifi

Considering the fact that they are main sponsors of a demented serial with main protagonist voted as “person of the year”.

Tags: India, Telecommunications India, Vodafone, Vodafone India