The earlier avatar was “meh”. Even though I was a “satisfied” customer because Mukesh Ambani’s concern had licked off my hard earned money ( and I wasn’t a man enough to admit it), I was happy to get rid of Reliance. The second time I chose Reliance for it’s unlimited call offer but the fact was that it had a PATHETIC coverage. Repeated emails or customer care complaints were to no avail.
I was indeed surprised to read about Mukesh’s foray in the telecom business. This time in Broadband. Clearly there is a potential but he’s opted for Wimax delivery. It was all about Dad’s dream (as claimed earlier in the advertisements). It was clear to Mukesh and his team that in order to break through the clutter, they had to get something which was never heard off in the country before. Their “web stores” were one stop “digital hubs”. The idea, in theory was great. Yet, the gaming didn’t work off the way they wanted, it had severe billing issues and it appeared that Anil Ambani was interested to market the cellular version of telecom. Not the broadband variety.
Although, I am quite aware of the fact that they spent a huge packet of money to lay down the fibre optic cables and an attempt was made to provide for end to end connectivity. To add to their assholism (it is a very interesting mix of assholes trying to market something without creating a demand for it), their existing broadband plans sucked.
Any number of idiots mill around the forums to complain about Reliance but are totally unwilling to drag them to the court. You would find the same crop whining and sucking up later for the “new” wireless broadband because limited spectrum would mean that download limits would be rigorously imposed. Screwheads are aware of such issues yet claim a zillion times that they have been “ripped”.
Anyway, this interesting “brotherly rivalry” has no parallels. The billionaires with their army of lawyers are hell bent on making the “first move”. If I were in Mukesh’s telecom team, I would make the access “free”, charge for premium users and for those who wish to clog the networks, would have to pay the maximum. A free net access would mean that if your service has minimum downtime, more and more people would sign up for “premium services”. Simple logic but it’s beyond their thick skulls to understand. They are hard nosed businessmen. They think they know better.